The SaaS + AI GTM Playbook

In my earlier post, How to Monetize Your AI Roadmap, I laid out the ladder: Capability → Feature → Product → Digital Labor. This post is the GTM companion. As you climb that ladder, the go-to-market has to change.

If you treat AI as “just another feature launch,” you will ship plenty of capability and stall on revenue. This playbook is how to avoid that.